Furniture rental: ordinary people's home, the concept of consumption should be changed first
Release time:2016/3/26
Although foreign furniture rental industry has been quite mature, China has just started, in the trial stage. Although there is a large gap in the market, but it does not buy it in the consumer's embarrassment. The reason, the main obstacle comes from the consumption concept, for most people, it is still necessary to rent than to buy. What could be better than "have" more is more practical? "Always rent". At present, the domestic furniture leasing business, mainly for office, display, model room and high-end rental properties, leasing furniture, a very small number of people. In many people's consumption concept, since bought a house, of course, is to buy a set of furniture is bought, the stability of their own home is not enough. If you rent furniture rental use, there is always a restless feeling, other people's things, Zhibo ding a day, you have to go back, not his own. Therefore, many young people became slaves, bought a house, also repair furniture and decoration on the costly, it has been to have "their own" home and work with. Although the "Omaha rent" the existence of such a group, it is only a small part of the far sighted people. How to change people's consumption concept? First of all, from the beginning of the elimination of attention. Furniture rental concern,